The Strategy Day
FOR THERAPISTS WHO ARE DONE PLAYING SMALL
A Powerful 1:1 Business Consulting Experience.
Your private practice, re-imagined.
You didn’t train this hard just to feel stuck, scattered, or second-guessing every move.
You’re a skilled therapist - but no one ever taught you how to build a business.
Now you’re doing the best you can with what you’ve got… juggling clients, rewriting your directory profile for the fifth time, staring at the calendar wondering where the next enquiry is coming from.
Whether you’re just qualified or you’re years into private practice, one thing’s clear: You want more.
- More confidence in your plan.
- More clarity in your offers and messaging
- More consistency in your income - without burning out.
And above all?
You want to step into the version of yourself who knows exactly what she’s doing.
Welcome to the
Strategy Day
A high-impact business consultancy experience for therapists ready to run their private practice on purpose.
This isn’t a generic workshop or fluffy masterclass. It’s an immersive, one-to-one strategy session designed around you - your experience, your values, your vision.
No guesswork, no “just get on Instagram” advice. Just solid, personalised strategy to move your practice forward.
You’ll Walk Away With:
- A laser-focused plan for growth - tailored to your goals, stage, and lifestyle.
- Confidence in your pricing, systems, niche, and marketing.
- Templates, resources, and clear action steps (no homework overwhelm)
- A sense of relief that someone finally gets what you’re trying to build.
We’ll start with a deep-dive planning doc so we can hit the ground running.
This isn’t just a meeting.
It’s a catalyst.
“I would encourage you to book a consultation with Amy!”
Amy is amazing to work with. We worked on so many different aspects of setting up my practice. Amy is not only extremely knowledgeable but also a really lovely person who showed genuine care and support throughout the process. The practical advice and guidance with my website content and paperwork was extremely helpful and definitely saved me a lot of time.
- Confidential Consulting Client
This is for you if…
You’re building your private practice from the ground up - and want to do it properly the first time.
You’re been in private practice for a few years but feel like you’re hitting a ceiling.
You know you’re a good therapist - but the business side feels like a mystery.
You want private practice to be your main income - not your side hustle.
You’re ambitious, ready, and want this to work - but your’e tired of figuring it out alone.
Together we can look at:
🧭 Your ideal lifestyle & income goals - and how your practice can support them
📋 Your services, pricing, schedule, and caseload - what stays, what changes
💬 Your niche, messaging, and how you’re showing up online
🔗 Your client journey - from first click to long-term relationship
🗂️ The systems and boundaries that will make it all easier to manage
🌱 Expansion ideas - therapy rooms, digital products, supervision, and more.
Download the Private Practice Checklist
Want to get started straight away?
Are you unsure what is involved in starting a private therapy practice?
Do you need more clarity and confidence that you’ve done everything you need to do to run a successful and ethical private practice?
“Super excited!”
I had a one to one session with Amy yesterday and it was brilliant. I have come out of it with a clear and focused concept for my private practice, decided on the right name out of a range of options I could not settle on, and most importantly of all I have a renewed conviction and confidence in my plan, brand and niche.
- Confidential Consulting Client
Why Me?
I’m Amy - a therapist, supervisor, and the founder of Smart Therapy Ltd.
i’ve built a multi-faceted therapy business with a steady client base, thriving therapy rooms, and a consultancy arm that supports other therapists doing the same.
To date, I’ve worked with almost 100 therapists, helping them turn vague ideas into clear strategies, and turn underperforming practices into aligned, sustainable businesses.
What I offer isn’t theory. It’s not Instagram hype or recycled coaching frameworks. It’s the real, grounded support I wish someone had given me - tailored to how therapists actually work.
Investment: £997
This includes everything you need to walk away with a clear, confident plan - and the momentum to actually implement it.
Here’s what’s included:
Pre-session planning workbook
So we can hit the ground running - you’ll reflect on where you’re at, what’s been holding you back, and where you want to go. This gives us a focused foundation before the day even begins.
A full Strategy Session (in-person or online)
We’ll spend several hours together (with breaks!) mapping out your private practice in a way that feels grounded, aligned, and sustainable. This isn’t a one-size-fits-all workshops - it’s your personalised roadmap to success.
Live, hands-on strategy + consulting
Together, we’ll work through every decision - pricing, niche, marketing, systems, structure - while also making space to process any fears, mindset blocks, or “what if I get this wrong?” spirals. (Business therapy is real!)
A full resource folder
The session will be followed by notes, templates, planning docs, and tailored tools you can refer back to again and again - you’re not left thinking “what now?” after the session ends.
Optional follow-up support
Depending on your goals, we’ll discuss whether an accountability call is needed, or whether the Strategy Dat is all you need to run with confidence.
A beautiful, nurturing space if we meet in person
Join me at my Clapham Junction office - a calming, professionally designed space where you can think clearly, ask big questions, and feel totally supported. Tea, coffee, and snacks are always on hand.
The Details
You deserve a business that gives back what you put in.
FAQs
Do I need to already be in private practice to book a Strategy Day?
Not at all. Some of my favourite clients are just getting started - they’ve finished training, maybe got their accreditation pending, and they want to lay the foundations right the first time. If you’re serious about building a private practice, I’ll meet you where you are.
What if I’ve been in private practice for a while - will this still be helpful?
Absolutely. In fact, many therapists come to a Strategy Day after a few years of trying to grow solo. They’re doing okay… but they know it could be better. More steady income, less second-guessing, a clearer direction.
Whether you’re stuck in side-gig mode or feeling like you’ve hit a plateau, this day gives you clarity and a plan.
Can I do the Strategy Day online?
Yes! Strategy Days are available both online via Zoom and in person at my beautiful therapy rooms in Clapham Junction (London). You’ll get the same in-depth support either way.
Choose the option that suits your lifestyle best.
What if I don’t know my niche yet? Or my pricing? Or anything, really?
That’s exactly what the day is for. You don’t need to have it all figured out. If anything, Strategy Days are ideal for therapists who feel stuck in indecision or overwhelmed by too many options. We’ll work it all through together - clearly, step by step.
Is £997 worth it if I’m not seeing many clients right now?
Let’s reframe that: What’s it costing you to not have a plan?
This day is designed to set you up for a steady income, confident decision-making, and a business that actually works. If you’re ready to build a practice that pays you properly and supports your lifestyle, this is the investment that moves you from “I hope this works” to “I know what I’m doing".
Can I pay in instalments?
Yes, payment plans are available to help spread the cost - just mention this on your application form and we can work something out,
What if I apply and we’re not a good fit?
That’s totally okay - the application is obligation-free. If I don’t think the Strategy Say is the right next step for you, I’ll let you know - and point you int he right direction if I can. I want this to be the right investment at the right time.
Are you ready to
unlock your private
practice potential?
Not quite ready yet?
Check out our Smart Therapist Guides!